The Importance of Keyword Research
June 23, 2010 by admin
Filed under Tips and Inspiration
If you’re like most website owners you probably just guess when it comes to the keywords you want to target. Sure, you’re familiar with the products on your site, yet keywords are still a challenge. For example you might target keywords like “stun gun”, “pepper spray” or “hidden camera.” That’s a good starting point for brainstorming, but do you know what people are really searching for when using those keyword phrases.
For example, when you enter the keyword “stun gun” into Word Tracker’s free keyword tool –http://freekeywords.wordtracker.com/. You’ll see a list of the top 100 keyword phrases related to stun gun, ranked by the number of searches in the last 365 days.
1. stun gun
2. stun guns
3. make your own stun gun
4. build stun gun
5. homemade stun guns
6. plans to make a stun gun
7. make a stun gun
8. instructions to make a stun gun
9. stun gun schematics
10. how to make a stun gun
You’ll also notice that results 3 – 10 all have to do with making your own stun gun. Does that surprise you?
Knowing that, I think it might be smart to create a report about making your own stun gun. You would create a page or pages on your website based on these keyword phrases; one page for each keyword phrase. On the page would be the report written around the keyword phrases.
Now, I know some of you will have a first response of, “I don’t know anything about making your own stun gun.” But, that’s the attitude of someone who isn’t making much money. If you want to make money you will become a problem solver. You will take the time and search for and find a ton of information on the Internet about making your own stun guns.
You will take that information and rewrite it in your own words or pay someone to rewrite it for you. You will then create pages using this report and the keywords above.
When they come to your page, you will suggest it might be easier to just buy a stun gun, already made and have a link to your stun gun page so they can buy one.
Do this with all your primary keyword phrases and I think you might find some keywords you weren’t expecting. Keywords that your competition are not targeting.
So…. here I am one month into having taken the step to do this business. Prior to this my computer knowledge – literally – has been to on/off and send/receive. So, I realize that I am starting from zero – on the bright side – I will be learning tons of stuff. Right now, I am feeling a bit overwhelmed and trying to prioritize what to learn first, next and so on. I did a gun show this weekend and came within $30 of breaking even. Posted an article, and trying to figure out what the dest order is of things to learn and do. Your comments are much appreciated.