Optimizing Your Websites Title and Description Meta Tags

When you use your chosen keyword phrase in the Title of your pages, don’t use any more words than necessary. Google scores the Title based on the words in it. For instance, if the keyword phrase you want to optimize the page for is buy runt stun guns and those are the only words in the Title, Google will give you a score of 100% for the keyword phrase buy runt stun gun, 75% for the keyword phrase runt stun gun and 50% for the keyword phrase stun gun. So, keep the Title as short as possible, just using the keyword phrases you want to optimize for.

Provide unique Titles and Descriptions on each page and ensure those tags reflect the actual content of the page.

Titles should be 67 Characters or Less to avoid ellipses or the full title being cut off in the search engines.

Titles should be Unique (not the same or similar to any other Title on your site).

Titles should be Compelling to “Sell the Click”. Remember, you want people to click on your listing rather than someone else’s.

Descriptions should be 150 Characters or Less to avoid ellipses.

Descriptions should be Unique (not the same or similar to any other Description on your site).

Descriptions should include offers, guarantees or even phone numbers to install Call to Action in your Meta Description.

If your description tag is a mess, people will more likely skip over your listing, even if it does rank number one, in favor of one that sounds like what they are looking for. Google and others use the description tag usually when the term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well.

Use bold or italic text where relevant, as search spiders generally give this more attention to that standard formatting.

Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.