Do You Understand The Difference Between Features and Benefits?
If you study marketing gurus, they are always telling you to focus on benefits, not features, when you write sales copy or create ads. Most business owners struggle with the features vs. benefits dilemma. Most business owners do not understand the difference. And because of this, most small-business marketing efforts don't work! Most small-business marketers assume that prospects will understand why they should buy the product just because they've been told about it. Therefore, business owners only communicate the features of their products to prospective customers and neglect to mention the benefits. What Are Features? Take a look at the list of features ...
How To Get The Most From Yourself And Others By Understanding The Basics of Motivation by Michael Gravette
At the most fundamental level, there are two basic kinds of motivation: the carrot or the stick. People are either trying to achieve something good or avoid something bad. People naturally want things and either move towards the thing they want or move away from something they don’t want, thereby getting what they want. It helps to understand what motivates you or someone else. It usually doesn’t work to use the stick on a carrot person or offer a carrot to a stick person. It will only cause frustration to everyone. When you understand this, you don’t have to passively ...
“Grab ‘em by the balls and their hearts and minds will follow.”
President Lyndon Baines Johnson said that. I’ll bet you didn’t know he was such a marketing genius. Well, maybe he wasn’t, but that quote is very important marketing advice. Let me tell you a quick story. Back in either 1987 or ’88, I was selling just stun guns. I was running an ad in USA today -- a four line classified ad looking for distributors to sell my stun guns. It was a much simpler time. No one was asking me how to sell the products. I was doing straight wholesale. People selling at flea markets, gun ...
What Are You Willing To Do? By Michael Gravette
I don’t enjoy the Olympics like I did when I was a kid. But, one thing that hasn’t changed is the respect I have for the athletes. It’s hard to imagine the time, effort, dedication and sacrifice that goes into making an Olympic athlete.
5 Distributors Will Win An All Expense Paid Trip To Las Vegas With Nancy And Michael Gravette
I’m having a contest. It started March 1, 2010 and will end February 28, 2011. The contest is to determine the top 4 Safety Technology distributors based on purchases from Safety Technology. We will total up the purchases made between March 1, 2010 and February 28, 2011 and the top 4 will be rewarded with two round trip plane tickets each to Las Vegas and two nights at the Paris Hotel.
Distributor Interviews
Distributor Interview with Patrick Birmingham of StunsterKim: When did you start your business?
Patrick: I started Stunster.com in September 2007.
Kim: Why did you get started with Safety Technology business?
Patrick: It really all started out of curiosity. I had just started building websites as a hobby, then one day someone told me about a free open source ecommerce software platform called osCommerce. I downloaded and installed it and started playing with it. Then I decided I needed to sell something. I had no idea what to sell, but one day I was in the bookstore thumbing through some magazines and saw Mike’s (Safety Technology) ad. I immediately thought to myself, “security products are great items to sell.” That’s how it all started.
Distributor Interview with Bryan Buckner of Guardian Self Defense
Laura: When did you start your business? Bryan: We started Guardian Self Defense in May 2006, so just over 4 years ago.
Laura: Why did you get started with Safety Technology? Bryan: Well I’ve always had an entrepreneur spirit. After Grad school, my MBA, I started to search for businesses with a relatively low start up cost, something that would supplement my family’s income. Found Safety Technology’s ad in one of the small business magazines, researched the company and convinced my wife. The rest is history. [Read more...]
Distributor Interview with Darrell Hacker
Tiffany: When did you start your business?
Darrell: 2006
Tiffany: Why did you get started in this business?
Darrell: Well, we actually had an incident that happened in our house, it was broken into. We ended up going to a seminar and purchased some websites and we weren’t really sure what products to put into the websites. One thing just led to another and with that incident happening and the websites we decided to load security products on the websites and here we are four years later! [Read more...]
Interview with Susan Eaton
Tiffany: When did you start your business?
Susan: We started in October 2006 [Read more...]
Interview with David Brackman
Tiffany: When did you start your business?
David: I started my business in April 1st, 2 years ago today, so that would be 2008.
Tiffany: Why did you get started in this business? [Read more...]
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Tips and Inspiration
Caffeine – Google’s New Search Engine IndexGoogle Caffeine is what Google has named their new index for their search engine. Basically, pages will be indexed MUCH quicker once Caffeine is fully implemented. This is a good thing for those who create a lot of content.
It use to take a site months to get indexed in Google. Now, by creating content that Google can find, you can get a new site indexed in a few days. Caffeine will be even faster! I’m talking hours, minutes or even seconds. [Read more...]
The Internet Is Built On Links
You may have never thought about it like this but it’s true: the Internet is built on links. There’s just no way to escape this fact. Websites are linked to one another, and linked to by search engines, directories, articles, blogs, and various other Web properties. Even intrusive media like pop-ups and email ads connect the viewer to the Web using links. When you stop to think about this for just a second it becomes abundantly clear that no Website can prosper without a healthy number of links pointing to it. However, you might ask, “What about traffic that comes from offline ads?” Great question and here is some info to help put this into perspective for you. [Read more...]
8 Simple On Page SEO Steps
1. Carefully choose your keywords - find keywords that are extremely targeted to your page, are getting plenty of traffic, and have as little competition as possible.
2. Separate multiple topics on one page into individual pages that focus on single topics. Keep the number of keywords for each page as small as possible. [Read more...]
7 Tips From Google to Improve Your Ads and Capture More Customers
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The Importance of Keyword Research
If you’re like most website owners you probably just guess when it comes to the keywords you want to target. Sure, you’re familiar with the products on your site, yet keywords are still a challenge. For example you might target keywords like “stun gun”, “pepper spray” or “hidden camera.” That’s a good starting point for brainstorming, but do you know what people are really searching for when using those keyword phrases. [Read more...]
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Dan Kennedy - Why People Fail Series
Why People Fail – The Price of Negligence, by Dan KennedyPlease Login or Subscribe to read the rest of this content…
Why People Fail-If You Want More, Make Yourself More Valuable by Dan Kennedy
The mayor of a small town once wrote to Benjamin Franklin asking for a donation so the town could buy a bell for its town square. Franklin sent money with a note suggesting they forego the bell in favor of buying books for the town library. It is at the library we might find an answer to why so few succeed and why most fail – at anything, at everything. [Read more...]
Why People Fail How To Make A Lot More Money, Fast by Dan Kennedy
Odds are, your business lost a lot of customers last year. There are holes in your bucket. And odds are, you can’t say for sure how many you lost, who you lost, why you lost them or where they went and are now. If you do nothing different, I can tell you this same thing next year too. A great way to make more money is to stop losing customers, beginning with the next one you are about to lose. [Read more...]
Why People Fail – Now Is The Time To Do It Differently by Dan Kennedy
The fast food industry got the idea for drive-in windows from banks. I guess there was a McDonalds executive sitting at the bank drive-through one day who thought, “I don’t think we can fit the milkshakes in these tubes, but…” Netjets, the leader in fractional jet ownership, now owned by Warren Buffet, owes its birth to the vacation time-share industry. The microwave in your kitchen was not originally intended to go there; its original manufacturer, Litton, believed no consumer would buy it and built them only for restaurants. When was the last time you heard of Litton? [Read more...]
Why People Fail – How To Get Rich In ‘Un-Rich Times’
In the Renegade Millionaire System, I dispense this advice:
#1: BE the Wizard,
#2: BEWARE the Wizard.
Wizards are very powerful, so it is better to be one than to be influenced by one. [Read more...]
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