Do You Understand The Difference Between Features and Benefits?
If you study marketing gurus, they are always telling you to focus on benefits, not features, when you write sales copy or create ads. Most business owners struggle with the features vs. benefits dilemma. Most business owners do not understand the difference. And because of this, most small-business marketing efforts don't work! Most small-business marketers assume that prospects will understand why they should buy the product just because they've been told about it. Therefore, business owners only communicate the features of their products to prospective customers and neglect to mention the benefits. What Are Features? Take a look at the list of features ...
How To Get The Most From Yourself And Others By Understanding The Basics of Motivation by Michael Gravette
At the most fundamental level, there are two basic kinds of motivation: the carrot or the stick. People are either trying to achieve something good or avoid something bad. People naturally want things and either move towards the thing they want or move away from something they don’t want, thereby getting what they want. It helps to understand what motivates you or someone else. It usually doesn’t work to use the stick on a carrot person or offer a carrot to a stick person. It will only cause frustration to everyone. When you understand this, you don’t have to passively ...
“Grab ‘em by the balls and their hearts and minds will follow.”
President Lyndon Baines Johnson said that. I’ll bet you didn’t know he was such a marketing genius. Well, maybe he wasn’t, but that quote is very important marketing advice. Let me tell you a quick story. Back in either 1987 or ’88, I was selling just stun guns. I was running an ad in USA today -- a four line classified ad looking for distributors to sell my stun guns. It was a much simpler time. No one was asking me how to sell the products. I was doing straight wholesale. People selling at flea markets, gun ...
What Are You Willing To Do? By Michael Gravette
I don’t enjoy the Olympics like I did when I was a kid. But, one thing that hasn’t changed is the respect I have for the athletes. It’s hard to imagine the time, effort, dedication and sacrifice that goes into making an Olympic athlete.
Tips and InspirationCaffeine – Google’s New Search Engine Index
Google Caffeine is what Google has named their new index for their search engine. Basically, pages will be indexed MUCH quicker once Caffeine is fully implemented. This is a good thing for those who create a lot of content.
It use to take a site months to get indexed in Google. Now, by creating content that Google can find, you can get a new site indexed in a few days. Caffeine will be even faster! I’m talking hours, minutes or even seconds. [Read more...]
8 Simple On Page SEO Steps
1. Carefully choose your keywords - find keywords that are extremely targeted to your page, are getting plenty of traffic, and have as little competition as possible.
2. Separate multiple topics on one page into individual pages that focus on single topics. Keep the number of keywords for each page as small as possible. [Read more...]
(7 Tips From Google to Improve Your Ads and Capture More Customers)*
The Importance of Keyword Research
If you’re like most website owners you probably just guess when it comes to the keywords you want to target. Sure, you’re familiar with the products on your site, yet keywords are still a challenge. For example you might target keywords like “stun gun”, “pepper spray” or “hidden camera.” That’s a good starting point for brainstorming, but do you know what people are really searching for when using those keyword phrases. [Read more...]
What Are The Most Important SEO Factors?
The number one is links. Google is basically based on links. But one thing that people tend to overlook is the on-page SEO. People think it’s not important and tend not to do it. [Read more...]
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Dan Kennedy - Why People Fail Series(Why People Fail – The Price of Negligence, by Dan Kennedy )*
Why People Fail-If You Want More, Make Yourself More Valuable by Dan Kennedy
The mayor of a small town once wrote to Benjamin Franklin asking for a donation so the town could buy a bell for its town square. Franklin sent money with a note suggesting they forego the bell in favor of buying books for the town library. It is at the library we might find an answer to why so few succeed and why most fail – at anything, at everything. [Read more...]
Why People Fail How To Make A Lot More Money, Fast by Dan Kennedy
Odds are, your business lost a lot of customers last year. There are holes in your bucket. And odds are, you can’t say for sure how many you lost, who you lost, why you lost them or where they went and are now. If you do nothing different, I can tell you this same thing next year too. A great way to make more money is to stop losing customers, beginning with the next one you are about to lose. [Read more...]
Why People Fail – Now Is The Time To Do It Differently by Dan Kennedy
The fast food industry got the idea for drive-in windows from banks. I guess there was a McDonalds executive sitting at the bank drive-through one day who thought, “I don’t think we can fit the milkshakes in these tubes, but…” Netjets, the leader in fractional jet ownership, now owned by Warren Buffet, owes its birth to the vacation time-share industry. The microwave in your kitchen was not originally intended to go there; its original manufacturer, Litton, believed no consumer would buy it and built them only for restaurants. When was the last time you heard of Litton? [Read more...]
Read More Posts From Dan Kennedy - Why People Fail Series